79% of online adults are on Facebook. And we all share incredible amounts of information about ourselves. Facebook compiles and organizes all of the data we share for their Ads’ platform so that marketers can go as broad or as…
Blog Archives
Target Any Audience Using Facebook Ads
Tagged with: Facebook Ads, Facebook Targeting, Instagram Ads, Sheree Johnson, SJ Insights, Social Media
Posted in Facebook, Social Media Marketing, Social Media Strategy, Target Segmentation
Posted in Facebook, Social Media Marketing, Social Media Strategy, Target Segmentation
Ten Do’s & Don’ts for Using #Hashtags for Business
The hashtag (#) has become an important tool in a marketing or advertising campaign, and for social media marketing in general. Hashtags, once the domain of the telephone, now have a place on most popular social networks. The hashtag is…
Tagged with: Digital Strategy, Engagement, Hashtag, Hashtags, Sheree Johnson, SJ Insights, Social Media
Posted in Social Media Marketing, Social Media Strategy
Posted in Social Media Marketing, Social Media Strategy
Sheree Johnson Earns Social Media Marketing Certification
SJ Insights’ CEO Sheree Johnson was one of the first 200 individuals around the world to be certified in Social Media Marketing by Hootsuite’s new Podium Social Media Marketing education/certification program. The Social Media Marketing Certification indicates competency and proficiency…
Tagged with: #KnowYourSocial, Hootsuite, Sheree Johnson, SJ Insights, Social Media, Social Media Certification, Social Media Marketing
Posted in Social Media Marketing, Social Media Strategy
Posted in Social Media Marketing, Social Media Strategy
Telephone vs. Online Surveys: Which Mode is Best?
Pew Research Center just published the results of a comprehensive study they conducted on comparing two modes of market research – phone interviews vs. self-administered online surveys. The results are based on 3,003 respondents who were randomly assigned to either…
Tagged with: Market Research, Online Surveys, Polls, Research, Sheree Johnson, SJ Insights, Telephone Surveys
Posted in Market Research
Posted in Market Research
Beyond Millennials
Many marketers these days are focusing a lot of energy on Millennials (aka Generation Y) – it seems like every day there’s a new article, or new book or a new product about or for this generation segment. The once…
Tagged with: Generation Marketing, Marketing, Millennial Marketing, Millennials, Sheree Johnson, SJ Insights
Posted in Target Segmentation
Posted in Target Segmentation
By providing viewers with on-demand access to a wide variety of shows and movies, streaming services have disrupted the traditional model of television distribution. From cord-cutting to changes in the way TV shows are produced, the impact of streaming services on the TV industry has been profound. Here are the top U.S. streaming services:
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