The hashtag (#) has become an important tool in a marketing or advertising campaign, and for social media marketing in general. Hashtags, once the domain of the telephone, now have a place on most popular social networks. The hashtag is…
Blog Archives
Ten Do’s & Don’ts for Using #Hashtags for Business
Tagged with: Digital Strategy, Engagement, Hashtag, Hashtags, Sheree Johnson, SJ Insights, Social Media
Posted in Social Media Marketing, Social Media Strategy
Posted in Social Media Marketing, Social Media Strategy
Sheree Johnson Earns Social Media Marketing Certification
SJ Insights’ CEO Sheree Johnson was one of the first 200 individuals around the world to be certified in Social Media Marketing by Hootsuite’s new Podium Social Media Marketing education/certification program. The Social Media Marketing Certification indicates competency and proficiency…
Tagged with: #KnowYourSocial, Hootsuite, Sheree Johnson, SJ Insights, Social Media, Social Media Certification, Social Media Marketing
Posted in Social Media Marketing, Social Media Strategy
Posted in Social Media Marketing, Social Media Strategy
Telephone vs. Online Surveys: Which Mode is Best?
Pew Research Center just published the results of a comprehensive study they conducted on comparing two modes of market research – phone interviews vs. self-administered online surveys. The results are based on 3,003 respondents who were randomly assigned to either…
Tagged with: Market Research, Online Surveys, Polls, Research, Sheree Johnson, SJ Insights, Telephone Surveys
Posted in Market Research
Posted in Market Research
Beyond Millennials
Many marketers these days are focusing a lot of energy on Millennials (aka Generation Y) – it seems like every day there’s a new article, or new book or a new product about or for this generation segment. The once…
Tagged with: Generation Marketing, Marketing, Millennial Marketing, Millennials, Sheree Johnson, SJ Insights
Posted in Target Segmentation
Posted in Target Segmentation
Are You a Tech Early Adopter? You Should Be!
(Note: SJ Insights’ CEO, Sheree Johnson, offers her POV on talking the talk and walking the walk on content delivery devices.) Years ago, I was interviewing an individual from a fairly big national agency for an Associate Media Director position…
Tagged with: Advertising, Content Viewing Devices, Digital Strategy, Marketing, Sheree Johnson, SJ Insights, Technology, TV
Posted in Technology, TV
Posted in Technology, TV
Sources for Email Benchmarks by Industry Type
Determining where your email program outperforms your peers and where you need to improve can be challenging without access to industry data. You have been tracking your email open and click-through rates, and probably have general open and click benchmarks…
Tagged with: Benchmarks, Email, Email Benchmarks, Email Marketing, Industry Benchmarks, Sheree Johnson, SJ Insights
Posted in Benchmarking, Email Marketing
Posted in Benchmarking, Email Marketing
By providing viewers with on-demand access to a wide variety of shows and movies, streaming services have disrupted the traditional model of television distribution. From cord-cutting to changes in the way TV shows are produced, the impact of streaming services on the TV industry has been profound. Here are the top U.S. streaming services:
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