A new study of media usage and ad exposure by Media Dynamics, Inc. reveals that while a typical adult’s daily media consumption has grown from 5.2 hours in 1945 to 9.8 hours (or 590 minutes) currently, this has not been…
Blog Archives
Time to Grade Your Brand
Listening to customers and prospective buyers provides an exceptional opportunity to innovate, invigorate a product or business and make smarter decisions throughout an entire organization. The best companies take time to listen to what the marketplace is saying about them, and while research can be typically done at any point of time throughout the year, September is an especially important month to understand the challenges and opportunities ahead, as marketing budgets for the forthcoming new year are being set.
Tagged with: Brand Awareness Research, Brand Experience, Brand Scorecard, Branding, Marketing, Online Surveys, Sheree Johnson, SJ Insights
Posted in Branding, Research
Posted in Branding, Research
Web Analytics: Dashboards Simplified
Does looking at your Google Analytics report leave you cross-eyed? In evaluating your site traffic do you become overwhelmed with TMI? Is the right information even being captured? What does the data really tell you? Would you show your CEO your current 12-page report? (Hopefully not!)
Tagged with: Dashboards, Digital Strategy, Google Analytics, KPIs, Sheree Johnson, SJ Insights, Web Analytics
Posted in Web Analytics
Posted in Web Analytics
Understanding the Impact of Facebook Business Page Changes
Where once success was determined by likes and follows, now if you want a successful business page on Facebook, you must have great content, the interest to draw Facebook’s attention and the cash to supplement a reliable ad campaign.
Tagged with: Digital Strategy, Facebook Busines Pages, Facebook Pages, Sheree Johnson, SJ Insights, Social Media
Posted in Facebook, Social Media Strategy
Posted in Facebook, Social Media Strategy
Audio Platforms Co-Existing?
Overall, audio has gained traction in the U.S. as more and more ways of listening emerge and as audio listening is perhaps the platform most conducive to today’s propensity towards multi-tasking. Among the choices, digital streaming seems to carry the…
Tagged with: AM/FM Radio, Audio, Digital Strategy, Internet Radio, Multichannel, Online Radio, Radio, Sheree Johnson, SJ Insights
Posted in Radio, Research
Posted in Radio, Research
The Future Is Blue
But again, the reason blue has been selected for 2014 as the color of the year was not because of its popularity, but because it’s a calming color, that reflects tranquility and peacefulness. It is friendly, approachable and relaxing. It’s a bit nostalgic, yet can symbolize unlimited thinking and innovation. It’s a day at the beach, with a clear blue sky above. It’s a good choice, we could all use a little blue.
Tagged with: Benjamin Moore Breath of Fresh Air, Branding, Futurist, Pantone Dazzling Blue, Psychology of Color, Sheree Johnson, SJ Insights
Posted in 2014 Predictions, Branding, Research
Posted in 2014 Predictions, Branding, Research
By providing viewers with on-demand access to a wide variety of shows and movies, streaming services have disrupted the traditional model of television distribution. From cord-cutting to changes in the way TV shows are produced, the impact of streaming services on the TV industry has been profound. Here are the top U.S. streaming services:
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